Back in 2009, Lilly Allen declared that she had enough of being a super successful pop star and was finished with the music business. At the time she said:
I have not renegotiated my record contract and have no plans to make another record.
Luckily for fans of sarcastic pop music and hardcore twerking (which should be almost everyone) Allen is back with a new single and video, “Hard Out Here.” Last time out, with her album It’s Not Me, It’s You, most of Allen’s songs were about how annoyed she was with all the guys she dated. Now, after a hiatus during which she got married and had two kids, she’s annoyed with the music industry, singers that shake their ass (aka Miley Cyrus and her foam finger) and people telling her to get in better shape.
Agent: Jesus, how does somebody let themselves get like this, huh?
Surgeon: Lack of self-discipline I supppose.
Lilly Allen: Um, I had two babies.
This is followed by a twerk-a-thon, during which Allen sings about being too smart to use her sex appeal.
Don’t need to shake my ass for you cause I’ve got a brain.
Allen gets to have her cake and eat it too. She calls out the sexism in the music industry while looking as hot as possible. It’s a tough job but someone has to do it and then be ready to pose for the cover of Vogue. Good to have Allen back and, as her creepy agent says in the video, “in fighting shape,” to take on that responsibility.