Home > Vulture News > FLOP POP FIZZLE, The Obligatory Weekend B.O. Report: ‘Alice In Wonderland’ #1 Movie For A Third Week, ‘Wimpy Kid’ Strong Enough To Beat ‘Bounty Hunter’s Tired Rom-Com Hijinks, ‘Repo Men’ D.O.A.

FLOP POP FIZZLE, The Obligatory Weekend B.O. Report: ‘Alice In Wonderland’ #1 Movie For A Third Week, ‘Wimpy Kid’ Strong Enough To Beat ‘Bounty Hunter’s Tired Rom-Com Hijinks, ‘Repo Men’ D.O.A.

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Tim Burton‘s Alice in Wonderland has not only shoved Avatar out of 3D Imax screens; it’s also usurped the movie’s record shattering stronghold on the box office. These days 3D is king and Burton’s latest CGI offering easily held onto the top spot for the third week in a row. It also helped that the new releases were a weak crop that included the bottom of the barrel romantic comedy The Bounty Hunter and Universal’s second box office failure in two weeks: Repo Men.

Based on the series of bestselling children’s by Jeff Kinney, Diary of a Wimpy Kid, succeeded where the recent adaptation of Percy Jackson & the Olympians failed. It successfully broadened its appeal beyond fans of the book, edging out the competition with a surprisingly strong second place finish. The movie was directed by Thor Freudenthal, who also directed Hotel for Dogs. His latest beat the opening weekend of that film and looks like it will be an even bigger hit since it was filmed for only $15M.

Director Andy Tennant, proudly announced to Variety, that the inspiration for The Bounty Hunter was simple. He said it was created as a vehicle for Jennifer Aniston and Gerard Butler after a Columbia executive decided they looked “hot” together in paparazzi photos. I’m assuming that’s the inspiration for most romantic comedies; a genre which has had a long descent into awfulness.

The movie’s weak performance (even with the presence of two tabloid favorites) may be a sign that audiences are finally tiring of the increasingly unwatchable inanity of recent releases like this one and others like it such as The Ugly Truth. The genre has taken such a beating that Quentin Tarantino has talked about reviving it, saying in a recent interview that he would love to direct a romantic comedy. That seems unlikely although, a director like Tarantino would certainly help save a class of films most of the audience has started to avoid like dirty laundry. After a few more bombs like the one, the studios should finally start to wise up.

For Universal, 2009 was filled with financial disappointments like Land of the Lost and Love Happens (another one starring Jennifer Aniston) that resulted in chairmen Marc Schmuger and David Linde‘s longterm contract being terminated. The shakeup was repeated at Disney when the studio fired chairman Dick Cook. So far, Disney seems to be rebounding at a faster rate than Universal. The studio’s recent releases do not point to a miraculous turnaround around the corner. Last week, their $100M gamble on the Iraq war movie Green Zone opened to audience indifference and this week there was more bad news as Repo Men starring Jude Law, debuted in fourth place with $6.15M. It’s low $32M budget saves it from being a total disaster.

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1. Alice in Wonderland (Disney) $34.5M, Cume $266M

2. Diary of a Wimpy Kid (Fox) $21.8M

3. The Bounty Hunter (Columbia) $21M

4. Repo Men (Universal) $6.15M

5. She’s Out of My League (Dreamworks SKG) $6.01M, Cume $20.1M

6. Green Zone (Universal) $5.96M, $24.7M

7. Shutter Island (Paramount) $4.75M, Cume $116M

8. Avatar (Fox) $4M, Cume $737M

9. Our Family Wedding (Sneak Preview) $3.8M, Cume $13.7M

10. Remember Me (Summit) $3.28M, Cume$13.9M

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*Bold indicates the weekend’s new releases.
Source: Box Office Mojo

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