Flop, Pop, Fizzle: Holiday Box Office More Of The Same, ‘The Blind Side’ Gives ‘New Moon’ A Run For Its Money
Business was booming at the box office over the busy holiday weekend. Despite several new releases including Disney’s Old Dogs, the top three remained holdovers from last week. The Twilight Saga: New Moon added another $42M to make its domestic total $231M. The real surprise though, was the continuing success of Warner Bros. smartly marketed The Blind Side, starring Sandra Bullock, which nearly matched Twilight‘s numbers, earning $40M in second place. It would be hard to find a more successful example of counter-programming this year.
The adaptation of Michael Lewis‘ novel, which is based on the true story of NFL player Michael Oher, who, as a homeless teen, was taken in by a well-to-do Southern family, is a hard won comeback for its writer-director John Lee Hancock, whose last movie was the big budget disaster The Alamo in 2004. Hancock told the LA Times, “After The Alamo I really wanted to get back to doing regular human being stuff, like being a dad, and the best way to do that was to stay home and write. So if I was in movie jail, then you’d have to say that everyone let me design the cell. I got plenty of offers to direct, just ones that weren’t right for me.”
Movie directors aren’t the only ones in need of Hollywood redemption these days and Roland Emmerich‘s 2012 has been a much needed hit for Sony, which recently posted a net loss of $289M. The disaster epic took in $18M for a third place finish, bringing its new domestic total to $139M. Disney should be so lucky. Its nauseating family pic Old Dogs failed as an attempt at counter-programming over the weekend. The tired formula comedy, which garnered some of the worst reviews of the year and featured the unlikely pairing of John Travolta and Robin Williams, debuted in fourth place.
It’s another loser for Disney who has yet to bounce back from a difficult year that’s seen the release of movies like Bedtime Stories, Confessions of A Shopaholic and most recently, the disappointing performance of Robert Zemeckis‘ CGI adaptation of A Christmas Carol. Heading into the holiday season, things seem be looking up for the studio, with a new president in charge, and what looks to be a monster-size hit in their upcoming 2D animated feature The Princess and the Frog.
1. The Twilight Saga: New Moon (Summit) $42.5M, Cume $231M
2. The Blind Side (Warner Bros.) $40.1M, $100M
3. 2012 (Columbia), $18M, Cume $139M
4. Old Dogs (Disney) NEW $16M, Cume $24.1M
5. A Christmas Carol (Disney) $16M, Cume $105M
6. Ninja Assassin (Warner Bros.) NEW $13.1M, Cume $21M
7. Planet 51 (Tri Star) $10.2M, Cume $28.5M
8. Precious: Based on the Novel by Sapphire (Lionsgate) $7.09M, Cume $32.4M
9. Fantastic Mr. Fox (Fox) $7.02M, $10M
10. The Men Who Stare At Goats (Smokehouse) $1.52M, Cume $30.5M