Home > Vulture News > FLOP, POP, FIZZLE: The Obligatory Weekend B.O. Report, 10/16 – 10/18

FLOP, POP, FIZZLE: The Obligatory Weekend B.O. Report, 10/16 – 10/18

October 18th, 2009 Leave a comment Go to comments

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The highly anticipated film version of Maurice Sendak’s Where the Wild Things Are, had a surprisingly strong number one opening at the box office this weekend. With a troubled production history, dating back to 2006, the success of the movie wasn’t always a given, and in early 2008, when director, Spike Jonze screened the finished film for Warner Bros. executives, they were, reportedly, less than impressed. Jonze told the New York Times recently,

‘It wasn’t what they were expecting. We just ran into the sort of quagmire of like, `That’s not what we thought it was going to be.”’

Warner Bros. eventually agreed to give Jonze more time and money, shuffled the relased date from fall 2008 to 2009, and the rest is history. The violent thriller, Law Abiding Citizen came in the second place with $21.2M. Believe it or not, the mainstream action flick is an independent movie since it’s being released by Overture Films.

Overture, which scored a surprise success last year with the modest indie-hit Sunshine Cleaning, has managed to stay afloat in an economy in which most studios have had to shut down their specialty divisions that were being used to release arthouse and foreign films.

Like Summit Entertainment, the distribution company behind the Twilight movies, Overture’s strategy to compete with the major studios has been to go in an increasingly commercial direction. It’s a strategy that seems to be working. The company’s new attitude is probably best summarized by producer Mark Gill, who said at Citizen‘s LA premiere:

It’s an anti-Jane Campion movie.”

1. Where the Wild Things Are (Sony) $32.5
2. Law Abiding Citizen (Overture) $21.2M
3. Paranormal Activity (Paramount) $20.2M, Cume $33.7M
4. Couples Retreat (Universal) $17.9M, Cume $36.3M
5. The Stepfather (Sony) $12.3
6. Cloudy with a Chance of Meatballs (Sony) $8.1M, Cume $108.2M
7. Zombieland (Sony) $7.8M, Cume $60.8M
8. Toy Story 3-D (Disney) $3.01M, Cume $28.6M
9. Surrogates (Disney) $1.92M, $36.3M
10. The Invention Of Lying (Warner Bros.) $1.91, Cume $15.5M

Categories: Vulture News
  1. October 19th, 2009 at 13:58 | #1

    I can see how the studio would have been terrified of Wild Things. It’s more arthouse than hollywood, but there is apparently a broad enough appeal, and fond enough memories of the book, that it’s drawing people.

    And just to be clear, I’m strongly recommending this movie if you love visual art.

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