FLOP POP FIZZLE, The Obligatory Weekend B.O. Report: ‘Cloudy’ Rains Over The Rest Of The New Releases
Sony’s 3D toon-tastic adaptation of the kids classic Cloudy with a Chance of Meatballs trounced the competition, earning $30.1 M for first place at the box office this weekend. No surprise there, as family-friendly releases and 3D have been a surefire combination lately. The real surprise was how poorly the rest of the new movies performed.
The Informant came in a very distant second place with $10.5 M. Neither the reviews praising Matt Damon’s portrayal of corporate whistleblower Mark Whitacre, nor the ads, selling it as a tongue-in-cheek comedy/satire (which may have been confusing considering the serious subject matter), were enough to entice viewers. It’s yet another financial disappointment for Steven Soderbergh, who’s had a rough summer at the box office.
The low opening certainly won’t help his relationship with the major studios, which has been on shaky ground since Sony cancelled his baseball epic Moneyball less than three days before production was set to begin in June. In an interview that appeared in The New Yorker, Soderbergh said,
Basically, right now the film industry is becoming more and more timid and even overcautious. I know, it’s pretty hard to understand. They’re afraid. Afraid of me, of my ideas and of my vision of history.”
Tyler Perry’s I Can Do Bad All By Myself dropped more than 50% in its second week, going from first to third place, with a new cume of $37.9 M. The Jennifer Aniston rom-com Love Happens, which received extremely negative reviews, (even for an Aniston movie) debuted in fourth place.
Despite the promise of girl-on-girl action and an up close and personal view of a sex symbol, Megan Fox fans of the young male variety (or any variety, for that matter) steered clear of her first starring vehicle, the aptly titled Jennifer’s Body. The Diablo Cody-penned vampire thriller, earned a paltry $6.8 M for fifth place, prompting Nikke Finke to question whether Cody is, “filmdom’s one-hit wonder”.
The rest of the list consists of hold-overs from last week. The animated kids pic 9 didn’t fare well against competition from Cloudy, falling to sixth place with $5.6 M. Quentin Tarantino‘s Inglourious Basterds , which has long since reached hit status having already surpassed the $100 M threshold, continued its slow and steady decline, falling to seventh place.
All About Steve won’t be another blockbuster for Sandra Bullock. In its third week of release it’s already dropped to eighth place with a cume of $26.7 M. And rounding out the top ten, Sorority Row took ninth and The Final Destination, which debuted in first place just three weeks ago, appears to have run out of steam, dropping to tenth place.