FLOP POP FIZZLE, The Obligatory Weekend B.O. Report: ‘Final Destination 3D’ Blasts The Competition For The Second Week In A Row
The summer movie season came to a close with a lackluster Labor Day weekend at the box office. The Final Destination, a holdover from last week, took in $15M for first place. The 3D horror pic managed to stay in the top spot despite the fact that its earnings dropped 55%. Chalk it up to the competition: a mediocre-to-bad crop of new movies that failed to generate big business.
The most successful of the bunch, All About Steve, starring Sandra Bullock and Bradley Cooper, debuted in second place with $13M. Part of the reason for the less-than-expected box office may lie with the marketing campaign, which made it look like a shrill romantic comedy (of the How To Lose A Guy In 10 Days variety) and emphasized Cooper’s mocking of Bullock’s annoyingly ditsy character. The rest of the movies that opened this week didn’t fare much better.
With Gamer, about a group of people forced to play a deadly video game, Lionsgate was hoping to follow in the footsteps of G.I. Joe and capture some of that “late summer action flick” box office magic. However, with a weak marketing campaign and a premise that already seemed dated when Virtuosity was released over ten years ago, Gamer failed to ignite sparks, coming in fourth place with $11M.
Mike Judge‘s latest comedy, Extract, also did poorly, opening in tenth place with $5.3 M. Maybe that’s a good sign, actually — because Office Space also tanked at the box office during its initial release. Needless to say, it’s now an immensely popular cult classic that people from all over the world still quote lines from. So, give Extract ten years and then, and only then, will we see if it’s a flop or not.
As for the rest of the list, both Halloween II and Taking Woodstock plunged 60% from last weekend, earning $5.6M and $1.8M, respectively. On a brighter note, Quentin Tarantino’s Inglourious Basterds continued its winning streak, bringing in another $13M, for a new cume of $91M. It’s on track to become Tarantino’s highest grossing movie ever. Pulp Fiction earned an estimated $108M at the box office in 1994 and Basterds will soon be trumping that and ts success proves that, once in awhile, mass audiences will gladly read subtitles and watch European actors if the story is strong enough. Or maybe it’s a fluke.