FLOP POP FIZZLE, The Obligatory Weekend B.O. Report: ‘Avatar’ Edges Out The Competition By A ‘Squeakquel’; ‘Nine’ Bombs
Avatar came out on top in what was the biggest holiday weekend box office ever. James Cameron‘s 3-D epic edged out Sherlock Holmes (which shattered some records of its own with the highest gross ever for a Christmas day release) and Alvin and the Chipmunks: The Squeakquel.
Holmes may have won the holiday with a one-day haul of $24.9M, but Avatar took the weekend with $75.6M. This is no shocker, considering the great word-of-mouth this pic has been getting. I lost count of how many Facebook status updates said, “Just saw Avatar. It was amazing!” That’s why it’s going to be around awhile — It’s not one of those “make all its money in the first weekend and then disappear” kind of flicks (such as New Moon or Transformers).
For the kiddies there was The Squeakquel, which drew them in for the weekend matinees despite very bad reviews (too bad for the parents!).
And for the oldies, there was It’s Complicated, which also scored big matinee returns. Its total weekend gross of $22.1M is impressive — especially since the movie’s main stars all all over the age of 50 — but the cost of the mature rom-com was actually an estimated $80M. In other words, It’s Complicated only made back a fourth of its total cost. Where did all the money go? The CGI effects to make Steve Martin look like he’s still living?
The only major bomb of Christmas weekend turned out to be Rob Marshall‘s Nine, a musical remake of Federico Fellini‘s 8 1/2. After being tossed around by the struggling Weinstein Company, it finally stumbled into theaters last Friday and was met with horrible reviews. It was also met with extremely low box office returns (a paltry $5.5M on an $80M budget). Audiences fell for Marshall’s last dull musical, Chicago, but, to quote The Who, they “can’t get fooled again.”
1. Avatar (Fox) $75.6M
2. Sherlock Holmes (Warner Bros.) $62.4M
3. Alvin and the Chipmunks: The Squeakquel (Fox) $48.9M
4. It’s Complicated (Universal) $75.6M
5. The Blind Side (Warner Bros.) $11.5M, Cume $184.1M
6. Up in the Air (Cold Spring) $11.3M, Cume $24M
7. The Princess and the Frog (Disney) $9M, Cume $63.7M
8. Nine (The Weinstein Company) $5.5M
9. Did You Hear About The Morgans? (Columbia) $5M, Cume $15.6
10. Invictus (Warner Bros.) $4M, Cume $23M
*Bold indicates the weekend’s new releases.
Source: Box Office Mojo