FLOP, POP, FIZZLE, The Obligatory Weekend B.O. Report: That Was ‘It’?!
Michael Jackson‘s This Is It took the number one spot at the box office. The movie’s domestic gross of $21.3M was enough to lead the pack this weekend, although its worldwide, five day total of $101.1M fell far short of Sony’s estimate of $250M. Rory Bruer, president of worldwide distribution at Sony Corp, which paid over $50M for the rights to the This Is It rehearsal footage, told the AP,
“This has always, always been a worldwide play. We’re very happy with the results domestically, but ecstatic with the worldwide. He’s just loved everywhere on the planet. It doesn’t matter if it’s Asia, Africa, Australia, Europe, South America. Every continent in the world loved him and his music.”
Not surprisingly, Sony waited until this weekend’s numbers were reported to announce that they will be reneging on their original plan to release the movie theatrically for two weeks only. This Is It will now stay in theaters through Thanksgiving weekend.
Audience members too spooked for This Is It made their way to Paranormal Activity, which dropped to second place, but still earned a healthy $16.5M. This weekend’s total brings its new cume to $84.8M and well on its way to to the $100M mark.
Not even the fact that it was Halloween weekend was enough to convince audiences to check out the latest installment of the Saw franchise. Following its weak second place debut last week, Saw VI, fell to fifth place. After such a lackluster performance, the likelihood that Saw VII will go direct-to-video is probably a safe bet.
1. This Is It (Columbia Pictures) $21.3M, Cume $32.5M
2. Paranormal Activity (Paramount) $16.5M, Cume $84.8M
3. Law Abiding Citizen (Overture) $7.3M, Cume $51.4M
4. Couples Retreat (Universal) $6.1M, Cume $86.7M
5. Saw VI (Lionsgate) 5.56M, Cume $22.8M
6. Where The Wild Things Are (WB) $5.08M, $61.8M
7. The Stepfather (Sony) $3.4M, Cume $24.7M
8. Astro Boy (Imagi/Summit) $3.04M, Cume $10.9M
9. Amelia (Fox Searchlight) $3M, Cume $8.31M
10. Cirque du Freak: The Vampire’s Assistant (Relativity/Universal) $2.81M, Cume $10.5m