Home > Vulture News > FLOP POP FIZZLE, The Obligatory Weekend B.O. Report: ‘Shutter Island’ Top Draw Once Again; ‘Cop Out’ And ‘The Crazies’ Follow With Soft Openings

FLOP POP FIZZLE, The Obligatory Weekend B.O. Report: ‘Shutter Island’ Top Draw Once Again; ‘Cop Out’ And ‘The Crazies’ Follow With Soft Openings

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Shutter Island was the top draw for the second week in a row, taking in another $22M, in what was a lackluster weekend at the box office. Things should perk up next week as Tim Burton‘s Alice in Wonderland, the first major 3D release since Avatar, will roll out. The Kevin Smith directed low brow comedy, Cop Out, debuted as a soft number two.

Smith says his first experience directing a script that he didn’t write was a good one. He told the LA Times:

I’d do another one in a heartbeat. It’s just a popcorner. I mean, no one’s gonna ask, ‘What’s the message of Cop Out? But we had a lot of fun. The studio gave us the box and all the dimensions and we found a way to fit all the good stuff in the box without breaking it, Who could ask for more?

All the publicity Smith received after he was removed from a recent Southwest Airlines flight for being too large to fit in his seat didn’t translate to ticket buyers for his first movie as a director for hire. Although it’s $18.6M gross wasn’t all that bad, considering the unanimously terrible reviews the movie received from critics across the board.

Overture Films’ horror remake The Crazies opened in third place. With a successful marketing campaign that included smart use of TV ads and Twitter, the movie (which was made for a modest $20M) should easily recoup its budget. Overture marketing exec Peter Adee, said that using Twitter as a promotional tool, these days, is a no brainer. He told Variety:

There is a certain level of chaos with all the new technologies, but to me, Twitter was a really good way to talk to the people who are really interested in our product.

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1. Shutter Island (Paramount) $22.2M, Cume $75.1M

2. Cop Out (Warner Bros.) $18.6M

3. The Crazies (Overture) $16.5M

4. Avatar (Fox) $14M, Cume $707M

5. Percy Jackson & the Olympians (Fox 2000) $9.8M, Cume 71.2M

6. Valentine’s Day (New Line) $9.51M, Cume $100M

7. Dear John (Sony) $5M, Cume $72.6M

8. The Wolfman (Universal) $4.12M, Cume $57.2M

9. Tooth Fairy (Fox) $3.45M, Cume $54.9M

10. Crazy Heart (Butcher’s Run) $3.02M, Cume $21.6M

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*Bold indicates the weekend’s new releases.
Source: Box Office Mojo

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