FLOP POP FIZZLE, The Obligatory Weekend B.O. Report: Big Opening For ‘Brüno’, But Likely To Drop Off Quickly
Sacha Baron Cohen outdid himself at the box office this weekend. Literally. His latest reality-based comedy Brüno took in $30.4M, beating Borat‘s $26.1M opening in 2006. With its mixed reviews, it remains to be seen whether or not Brüno has the staying power that Cohen’s last comedy had.
Some media outlets have already reported a drop-off in attendance since Friday. For now, though, it’s a gigantic hit. Coming in close behind, Ice Age: Dawn of the Dinosaurs collected another $28.5M in its second week of release. You can categorize this as another metoric success for a mediocre family movie in a summer that’s already produced the money-making crapfest Night at the Museum: Battle of the Smithsonian.
It was also another good weekend for Transformers: Revenge of the Fallen, which continued to reel ‘em in, taking third place with $24.2M. Maybe it helped that Megan Fox hasn’t badmouthed it to any reporters recently! In fourth place is the Michael Mann gangster epic Public Enemies, which took in $14.5M for a cumulative two week total of $66.7M. Not bad for a period drama facing intense CGI-infested competition and lukewarm reviews.
Rounding out the top five is the Sandra Bullock rom com The Proposal, which added $10.5M to its hefty cumulative take of $114. It’s safe to say that there’ll probably be a sequel. And as long as it doesn’t take place on a cruise ship, it could do pretty well, too.