FLOP POP FIZZLE: The Obligatory Weekend B.O. Report: ‘Harry Potter’ Opens Huge and ‘Brüno’ Deflates
Harry Potter and the Half-Blood Prince reigned supreme at the box office with an impressive $77.8M weekend. No wonder Warner Bros. is milking the last installment into two parts. This is one franchise that never fails to deliver. Not that it matters, but the critics seemed to like it, too.
Brüno, on the other hand, took a nosedive, dropping 81% into fourth place. Did Sacha Baron Cohen go too far with this movie, which includes an extended (very extended) view of a jiggling penis? Was it too gay for the mainstream audience it was catering to? Brüno‘s tagline “Borat was so 2006″ probably holds a better answer. Borat was a surprise success, capturing the zeitgeist in a way that can be impossible to equal.
Brüno doesn’t have that same element of surprise for moviegoers, who, nearly three years after Borat, know what to expect from Cohen. In second place was a sequel that actually outperformed its predecessor. Ice Age: Dawn of the Dinosaurs held steady, taking in $15.2M.
The Sandra Bullock/Ryan Reynold‘s comedy The Proposal made another $8.5M in fifth place, for a new cumulative total of $128M. I think Betty White has been its secret weapon. She provides most of the laughs in a movie that has all the freshness of a dimly depressing sitcom.
As a side note, the moment has finally arrived: Night at the Museum: Battle of the Smithsonian is officially out of the top ten! Next week it’s time to boot out I Love You, Beth Cooper.