FLOP POP FIZZLE, The Obligatory Weekend B.O. Report: 3-D Scores Yet Again
This weekend there was a 3D invasion at Comic-Con in San Diego and at the box office, with Harry Potter being G-Forced out of the top spot. Jerry Bruckheimer, who produced the 3D animated pic and was a surprise no-show at this years Comic-Con, deserves kudos for an excellent marketing campaign which seems to have propelled the poorly reviewed guinea pig movie box office-wise. It made $32.2 M to take the number one spot. G-Force continues the trend of successful family movies this summer, as Ice Age, Up and Night at the Museum have all done big business.
This has also been a great summer for romantic comedies, as evidenced by Sandra Bullock‘s The Proposal and the opening of The Ugly Truth. Despite the fact that critics gave the new Katherine Heigl/Gerard Butler rom-com a severe beating, audiences seem to have felt otherwise, as it took in a healthy $27 M for third place.
Horror movies on the other hand, haven’t been faring as well. Sam Raimi‘s Drag Me To Hell, which opened at the end of May, failed to catch on and it appears that Orphan hasn’t either. It opened in fourth, taking in $12.8 M. Jaume Collet-Serra, the man responsible for the abominable House of Wax remake in 2005, directed the movie, which probably wasn’t helped by the so-so reviews and the fact that it lacked a marketing gimmick a la The Sixth Sense.