FLOP POP FIZZLE, The Obligatory Weekend B.O. Report: It’s A Draw!
It looks like this weekend’s box office will be going into overtime because it’s too close to call. Ice Age had a slight edge over Transformers, but they were about equal, each making around $42.5 M. And while it remains unclear who won the top spot over this 4th of July weekend, one thing is for certain: this is the summer of hit sequels that went the Fast and Furious route. Meaning that they avoided using a number in the title in order to seem like less of a rehash than a completely brand-new-car-smelling original product.
So far this season we’ve seen X-Men Origins: Wolverine, Night at the Museum: Battle for the Smithsonian, Ice Age: Dawn of the Dinosaurs, Transformers: Revenge of the Fallen and Terminator Salvation. This phenomena might also explain the failure of movies like Land of the Lost, Year One, The Taking of Pelham 1 2 3, and My Sister’s Keeper. None of them had semicolons in the title.
Maybe changing the names to Land of the Lost: The Legend of Ron Burgundy or My Sister’s Keeper: Little Miss Test Tube Baby, would have produced hits. As for the rest of the box office this weekend, Public Enemies managed to bring in a respectable $26 M, for third place, while The Proposal came in fourth, eking out another $12.4 M from audiences still craving their Sandra Bullock fix. And rounding out the top five is The Hangover, which has accumulated $204 M, making it the biggest hit of the summer. Hmm. It broke the rule that I just wrote about. It’s low budget, it’s not a sequel, and, most importantly, there’s no subtitle. Hollywood take note.
UPDATE: Looks like we have a winner. WENN is reporting that Transformers made $42.3M, edging out Ice Age, which made $41.7 M. Great. Now there’s further reason for DreamWorks to make twenty more Transformers movies.