FLOP POP FIZZLE: The Obligatory Weekend B.O. Report: A Not-So-’Funny’ Tally For Judd Apatow
It was a blah weekend box office-wise. The two big new releases were met with audience indifference. Universal isn’t laughing at the box-office numbers for Judd Apatow‘s Funny People, which, despite debuting number one, posted the lowest earnings of any movie in the top spot so far this summer.
And It was also lower than usual for Apatow, as both The 40 Year Old Virgin and Knocked Up opened much higher. The ads for the movie, depicting Adam Sandler, Seth Rogen and Jonah Hill hanging out together, spouting tired references to Harry Potter and Die Hard, probably didn’t help attract moviegoers either. This continues the trend of audiences staying away from movies about stand-up comedy (e.g. Punchline, Mr. saturday Night) and movies with Sandler in a dramatic role (e.g. Spanglish, Reign Over Me).
The other big opener Aliens in the Attic, starring Ashley Tisdale, crashed and burned, opening in fifth place with $7.8 M. Harry Potter and the Half-Blood Prince expanded its release to 166 Imax theaters this past weekend and the move appears to have payed off as it held steady at number 2. The additional Imax theaters added a cool $3 M to its weekend total of $17.7 M.
Not suprisingly, Jerry Bruckheimer‘s 3D animated kids pic G-Force dropped 40% after opening number one last weekend, taking in $17.1 M. And while the drop G-Force experienced was steep, The Ugly Truth had it worse, tumbling 53% into fourth place.
Business may have been affected by the enourmous amount of bad press that Truth has been getting lately. Ironically, for a movie written by women for a studio whose top executive is a woman, many critics were outraged at its misogynistic tone.
Ice Age: Dawn of the Dinosaurs, which came in seventh place with a take of $5.3 M, has now surpassed Finding Nemo as the highest grossing animated film ever, with a worldwide total of $692 M. So we can all look forward to a dozen more Ice Age sequels. I wonder how they’ll continue the story after the meteoroid hits.