Home > Vulture News > Hollywood Seeing Green At Comic-Con 2010: Studios Drum Up Excitement For ‘Green Lantern’; ‘Green Hornet’ Fails To Wow; And Joss Whedon Introduces Cast of ‘The Avengers’

Hollywood Seeing Green At Comic-Con 2010: Studios Drum Up Excitement For ‘Green Lantern’; ‘Green Hornet’ Fails To Wow; And Joss Whedon Introduces Cast of ‘The Avengers’

For some of the biggest films that will be released in the upcoming year, Comic-Con marks the unofficial start of the marketing onslaught. Last year’s convention featured a sneak peak of Avatar which went on to be the highest grossing film ever. This year, most of the events have felt like little more than staged press conferences and movies such as Salt, The Green Lantern and The Green Hornet have had mixed success in generating excitement. Fans who camped out the night before to get a front row seat for a first look at The Green Lantern got to witness the movie’s star Ryan Reynolds reciting the “Green Lantern Oath” for a child in the audience. According to Variety, Seth Rogen appeared, “defensive,” during the panel discussion for The Green Hornet, which will be released in January (the date was pushed back from December when the decision was made to covert it into 3-D; a move which indicates a certain air of desperation on Sony’s part). During the discussion, Rogen talked about the difficulties that were encountered during the production of the movie:

Every possible obstacle came in our way at one point or another, to the point that it really just got ridiculous, but we kept saying we really love the movie, we really believe in the idea, this is our chance to do something like this, and we just got to keep trying to charge it forward.

So far, the event that has generated the most excitement has been the unveiling of the cast of The Avengers. Before he introduced the cast, many of whom had just signed on to the project, Joss Whedon, who will be writing and directing the adaptation of the Marvel Comic books, addressed the crowd to say:

I have had a dream all my life and it was not this good. I am going to blow it. I’m very nervous and need your love.

The all star cast includes Robert Downey Jr. as Iron Man, Samuel L. Jackson as Nick Fury, Scarlett Johannson as Black Widow, Jeremy Renner (The Hurt Locker) as Hawkeye, and Mark Ruffalo as Dr. Bruce Banner, the mild mannered alter-ego of the Hulk. The news of Ruffalo’s casting comes after it was announced that Edward Norton would not be reprising the role he played in 2008′s The Hulk. Ruffalo told the crowd:

It’s like Hamlet or Romeo and Juliet – a new actor gets a crack at it every year. But really it’s all heady stuff. It’s exciting to be here. It’s great to be a part of all this.

Even though Comic-Con generates lots of media coverage, the buzz created at the convention doesn’t always translate to dollars and sense when the movie is finally released. Jonah Hex had a very successful showing at last year’s and was dead on arrival when it was released in theaters in June.

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