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MSNBC’s “Lean Forward” Campaign Coming Soon To A Theater Near You

 

When I went to see Woody Allen‘s Midnight in Paris at Landmark Century City last week, I was appalled by the pre-show “entertainment” as they so call it. I had entered the theater with a smile. I had buttery popcorn with ranch seasoning, it was a cool 72 degrees,and I was excited to see the new Woodman flick, which had garnered his best reviews since Mia Farrow was still one of his stock company actors. But when the lights went down, instead of trailers, the audience was greeted with TV commercials, including one of those sanctimonious ads for MSNBC with Rachel Maddow where she tells you to “lean forward.”

Is it me or is there something wrong with this picture? An art cinema pandering to corporate sponsors? I thought only the airport-style multiplex theater chains did that. And to play a commercial for a liberal network no less? You’d think progessives would be against this kind of thing. Goes to show ya that most of the world has sold out. Not even the art houses are scared anymore. Lean forward indeed.

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