Home > Vulture News > The Netflix Experiment Continues: Partners With Ailing Dreamworks Animation To Create Original Series

The Netflix Experiment Continues: Partners With Ailing Dreamworks Animation To Create Original Series

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The ongoing Netflix experiment to create original programming continues with the latest announcement that it will partner with Dreamworks Animation to create a series for kids. Turbo F.A.S.T. will be based on their upcoming animated film Turbo which is currently scheduled for a July release. The announcement follows the premieres of Netflix exclusives such as Lillyhammer and more recently David Fincher‘s House of Cards starring Kevin Spacey. For Dreamworks, the goal is to diversify beyond full length features. The studio’s current adoption of a make or break business model relying on the box office take of its mega-budget animated releases has led to instability and constantly changing fortunes.

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For every major success like How to Train Your Dragon the studio has released disappointments such as Rise of the Guardians and Puss in Boots. With the failure of those high profile titles along with the news that it would be delaying the release of Mr. Peabody and Sherman from 2013 to 2014, the company has seen its stock market shares fall and is being forced to layoff employees.  This is Dreamworks first time partnering with Netflix on original content, but not their first attempt at developing a series based on one of their animated features. How to Train your Dragon: Legends is currently available on Netflix Watch Instantly. In a statement announcing the partnership, Dreamworks Animation’s CEO Jeffrey Katzenberg said:

Netflix boasts one of the largest and fastest-growing audiences in kids television. They pioneered a new model for TV dramas with ‘House of Cards,’ and now together, we’re doing the same thing with kids’ programming.

[LA Times]

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