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Sarah Palin/David Letterman Feud Gives ‘Late Show’ Ratings a Boost

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Sarah Palin loves a good feud and her recent media-hyped brou ha-ha with David Letterman has been the perfect vehicle for someone who knows how to use a good controversy to her advantage. While it’s strange to have so much news time erupting from something as silly as a top ten list, the coverage seems to have worked in both Palin’s and Letterman’s favor. And that’s not all that Letterman has to be thankful for. He’s been on a roll ever since the Tonight Show changeover, handily edging out Conan for the past week. The Tonight Show‘s fall from the top spot is, it’s safe to say, a nightmare scenario for NBC.  Link to Nikki Finke’s coverage of the situation here. Clips of the controversial, Palin-themed Top Ten list that caused all the commotion and Letterman’s subsequent apology after the jump.

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