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The Most Ubiquitous Ad Of 2009


Every time I turn on the TV or open a magazine, I see Lisa, a woman who bosses at the Pfizer corporation label as “not an actor.” She informs us that Chantix helped her quit smoking; that cigarettes aren’t her crutch anymore and that she doesn’t need a crutch. Meanwhile, the voiceover pleasantly informs us that Chantix may cause agitation, hostility, depression, suicidal thoughts, skin irritation, severe allergic reactions and scary, vivid dreams. The more I see this ad, the more I think I’d prefer smoking.

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