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“The Tooth Hurts” Even More The Second Time Around


Clearly, the spin doctors behind this 2012 press release for Tooth Fairy 2 starring Larry The Cable Guy felt that it was going to take a lot of convincing for distributors to stock their shelves with a sequel to a movie that was considered one of The Rock’s more forgettable titles when it opened in 2010. And that’s with a filmography that includes Race to Witch Mountain and The Game Plan. For the benefit of skeptical buyers, the most enticing aspects of the sequel are listed as follows:

  • Features comedic powerhouse Larry the Cable Guy (Cars, Cars 2 and TV’s Only in America with Larry the Cable Guy)
  • Competitively priced.
  • Release timed to coincide with Easter holiday shopping season.
  • Marketing campaign to include: long & short PR outreach, targeted national TV & online media buy, and pre-awareness advertising on hit Fox new release titles.

The movie’s tagline is:

Larry the Cable Guy proves he can handle the tooth in this heartwarming and hilarious comedy that’ll keep your whole family smiling!

Now that’s what you could call tooth in advertising.

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