Universal Studios Holiday Cash Grabs
The Holidays are the greatest gift to theme parks. It gives them a chance to repackage what is essentially the same experience. For example, Universal Studios in October is a lot like Universal Studios in June, except with zombies and a smoke machine. Either way, you still ride “Minion Mayhem” twice. So it goes with Christmas, too — or as they call it, “Grinchmas!” It’s a simple formula that works. All Universal has to do is decorate the park a little bit differently and then, in a big marketing push, capitalize on the imagery from their large canon of movies to get people excited. I’m actually shocked they haven’t used this formula for Valentine’s Day yet. Can’t you just picture a Because I Said So maze or The Story of Us stunt show?