In the past, when A-list movie stars wanted to cash in on the big bucks they’re offered to shill everything from fast food to pantyhose, they would quietly take the money and make sure the ads only played in the far flung reaches of South Korea. That attitude has gone the way of the economy and in the YouTube age, it’s impossible to keep them from being widely seen. Now even A-listers are embracing endorsement deals more than ever before. After all, these are trying times for everyone and even celebrities need financial help more than ever.

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Jamie Lee Curtis, Activia

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Gwyneth Paltrow

Korean Ad for Beanpole:

Pleasures:

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Catherine Zeta Jones

Lux Shampoo:

T-Mobil:

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Luke Wilson, AT&T

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Jason Alexander, KFC

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Madonna, Japanese Mitsubishi Ad